After watching a ridiculous body-shaming apparel ad, fashion designer Christina Ashman decided to turn the tables with a version of her own.
To advertise an item labeled as “Big Size Plus Size XXXL/ XXXXXL Ladies Wadded Autumn Winter Shorts Skinny Leggings”( yes, truly ), the shopping site Wish featured a thin model promoting the product by fitting both legs into one leg of the shorts. How precisely this image was meant to appeal to customers remains pretty unclear.
Ashman, the designer behind Interrobang Art& Fashion, considered the ad in a story from HelloGiggles, which described the image as an “incredibly cruel way to model plus-size shorts, ” and decided to post a response to Facebook in the form of a perfect photo and two middle fingers.
“I don’t have any formal qualifications in marketing, but if plus size ladies buy shorts based on how one leg looks on a whole petite woman, then maybe smaller dames will buy skirts based on how the whole thing seems on one fairly thunderous thigh, ” she wrote in the caption.
Ashman told The Huffington Post she found the ad, which is similar to online retailer Herry He’s Store ad from last year, “really insulting to plus-size women everywhere” and had an important message for companies that promote body-shaming as well as consumers.
“I just think it’s important to not let the media and style brands bully people into thinking they aren’t good enough — for whatever reason, ” she said. “People should love their bodies, however big or small.”
H/ T Mic
Read more: www.huffingtonpost.com