Urban Decay ‘Didn’t Intend’ To Make Fun Of Self-Harm, But Twitter Is Mad

On Wednesday, Urban Decay tweeted out an ad for its new Razor Sharp Eyeliner with a picture of swatches.

Unfortunately, the image of swatches on the models forearm along with the name razor sharp wasnt something the makeup brands fans on Twitter were really into. And this was compounded by the fact Urban Decay didnt take the tweet down immediately, which only induced fans more upset.

People pointed outthe ad was incredibly distasteful and perhaps triggering for those who struggle or have struggled with self-harm.

Its hard not to see it.


Shortly after receiving backlash from fans, Urban Decay tweeted out a message recognise this unfortunate coincidence.


Like I said, peoplewere not happy about how long it remained online.


Obviously, some fans knew Urban Decay didnt mean it in poor taste. The forearm is simply the part of the body people usuallyput swatches on.


Still, people thought it was effed up.

Self-harm is absolutely no joke, and people are incredibly quick to point out when their favorite brands release ads that arent quite kosher. At least Urban Decay didnt ignore its fans and tweeted out the response.

In the future, Im sure the companys ads will be slightly more sensitive.

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