On Wednesday, Urban Decay tweeted out an ad for its new Razor Sharp Eyeliner with a picture of swatches.
Unfortunately, the image of swatches on the models forearm along with the name razor sharp wasnt something the makeup brands fans on Twitter were really into. And this was compounded by the fact Urban Decay didnt take the tweet down immediately, which only induced fans more upset.
People pointed outthe ad was incredibly distasteful and perhaps triggering for those who struggle or have struggled with self-harm.
Its hard not to see it.
Niamh Dermody (@ NiamhDermody) August 25, 2016
Shortly after receiving backlash from fans, Urban Decay tweeted out a message recognise this unfortunate coincidence.
We swatch on the inner limb to present texture& shades. We didn’t intend to reference self-harm as the product is named Razor Sharp Eyeliner.
Urban Decay (@ UrbanDecay) August 24, 2016
Like I said, peoplewere not happy about how long it remained online.
How isn’t this deleted yet idgi https :// t.co/ cqdHOVeISg
Leanne Woodfull (@ LeanneWoodfull) August 25, 2016
Obviously, some fans knew Urban Decay didnt mean it in poor taste. The forearm is simply the part of the body people usuallyput swatches on.
@UrbanDecay y’all had no bad purposes !! That’s how you swatch makeup we all do it with eyeshadows and lipsticks people are just extra !!!
Sophia Perez (@ _SophiaPerez_) August 25, 2016
Still, people thought it was effed up.
Urban Decay needs to get it shit together. This was obviously no mistake. https :// t.co/ 2tsrRIyfZ9
Maike (@ maike_suzanne) August 26, 2016
ice bear (@ racquetball3 8) August 25, 2016
i really find it hard to believe that NOBODY at @UrbanDecay didn’t find it incorrect to name a product “razor sharp” and then do an limb swatch
amber discko (@ amberdiscko) August 24, 2016
Self-harm is absolutely no joke, and people are incredibly quick to point out when their favorite brands release ads that arent quite kosher. At least Urban Decay didnt ignore its fans and tweeted out the response.
In the future, Im sure the companys ads will be slightly more sensitive.
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