We’ve all ensure our fair share of maternity photo shoots that feature expecting mothers showcasing their beautiful baby bumps.But did you know that pregnant women aren’t the only ones using their bellies to capture the beauty of motherhood?
It turns out that men are also getting in on the action by proudly showing off their bellies for the camera.Beer bellies, that is.
That’s right. German brew company Bergedorfer Bier lately teamed up with the advertising firm Jung von Matt to create a series of hilarious brew ads that poke fun at pregnancy photo shoots.
These series features a bunch of men cradling their big, round beer bellies in nothing but their underwear, along with the clever campaign slogan, Brewed with love.” And as you can imagine, these parody photos are funny AF.
Now, you’re probably wondering, “What inspired this comical advertising conception? ”
Apparently, Bergedorfer Bier was tired of the over-sexualized, picture-perfect models you usually see in drinkingads, so the people over there decided to use a different approach to connect with their customers. They trenched the six pack-clad models for some more relatable models whoactually look like they drink six packs on the reg.
Take a look at the photos below to assure these hysterical beer ads 😛 TAGEND
Bergedorfer Bier and Jung von Matt challenged ad norms in thebeer industry byditching the picture-perfect models you normally find in ads…
Christoph Benesch (@ chribenesch) April 28, 2016
…for men whoaren’t afraid to strip down to their skivvies and ten-strike a variety of signature pregnancy poses toshow off their brew bellies.
Actuphoto (@ actuphoto) June 28, 2016
If find a bunch of men cradling their beer babies isn’t funny enough, you’ll be glad to know that each image is also superimposed with the spot-on slogan, “Brewed with love.”
Ad campaign by Bergedorfer Bier, a German Beer company pic.twitter.com/ SylHze4K 0W
Gautam Trivedi (@ Gotham3) June 28, 2016
This body positive beer company definitely deserves a round of applause.
Multiple Momstrosity (@ Sarabethbug) June 27, 2016
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