When you’re universally recognized as the foremost sharp-shooter in professional basketball, you’d think the average fan wouldn’t have much to offer in terms of coaching tips.
Not so, according to Golden State Warriors superstar Steph Curry, whose most recent commercial appearance riffs on his experiences constantly fielding unsolicited advice from passionate fans.
CoachUp, a private trainer listing service for which Curry serves as spokesman and investor, sought to put a playful spin on this amusing tendency in a new ad meant to demonstrate the importance of personal coaching.
“It’s definitely based on some personal experience,” Curry tells Mashable with a laugh. “I just play on the script that they come up with. But when it comes to the theme of it, we know exactly what kind of message we’re trying to share.”
Not that fan suggestions seem to much bother Curry, who was laid-back and good-spirited on the set of the commercial in Oakland even after sinking dozens of three-pointers as supporting actors tried take after take to nail their lines.
The ad features Curry shooting around in an indoor gym as a janitor, ball boy and other random passers-by earnestly ply him with jargon-laden pointers.
“Full extension on those arms,” admonishes one woman, who inexplicably happens to be pushing a stroller through the court.
Founded in 2012, CoachUp is a Yelp-like service that aims to match young people looking for personalized training with former college or professional athletes who might need an extra source of income.
As the son of retired Charlotte Hornets star Dell Curry and someone whose playing style wasn’t exactly conventional in the contemporary NBA into which he entered, Curry recognizes the value of this kind of specialized training.
“It spoke volumes to me because that’s how I worked on my skill when I was in my late middle school to early high school years,” Curry said. “I had a private coach that I worked with year-round that helped me hone in on my weaknesses, develop a work ethic and build confidence.”
Curry joined the fledgling startup’s leadership team last year after sinking money into an equity stake in the company.
He became its public face shortly thereafter, solidifying his connection with a powerful ad last fall in which 2009 reports from unimpressed talent scouts were narrated over one of his practice sessions.
Despite investments from an all-star lineup of pro-athletes including New England Patriots receiver Julian Edelman and former Boston Bruins superstar Cam Neely, it’s Curry’s unique career arc that the company has come to most closely associate with its marketing.
“As we continue to grow, the message behind it is the story of how I got to where I am is a big part of what CoachUp is about,” Curry says. “On the business side of it, there are people a lot smarter than me getting it to where it needs to be, but the arena is where I really need to be involved.”