Co-op calls hour on ‘best before’ dates

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East of England Co-op will become the first major retailer to sell food beyond its “best before” dates.

The chain’s 125 stores in East Anglia will sell dried foods and tinned products for simply 10 p in a bid to cut food waste.

Wrap, the waste and recycling advisory body, said the Co-op’s “bold” move complied with food safety standards.

The UK throws away 7.3 million tonnes of food every year, in agreement with the Food Standards Agency.

East of England Co-op, which is independent of the Co-operative Group, will sell tinned goods and dried food such as pasta, crisps and rice for 10 p once they reach their best before date.

Last week national trash bureau Wrap, supported by the government, launched a new initiative to help prevent edible food going to waste.

Clearer label plan in bid to cut food waste The firms being creative with food destined for the bin How one woman is winning the fight against food waste Media captionWhat’s causing Britain’s food waste? Use By – Cannot be sold, redistributed or consumed after this date. Applied to foods which are highly perishable – such as fresh fish, meat and poultry – and therefore constitute an immediate danger to human health – Cannot be sold, redistributed or consumed after this date. Applied to foods which are highly perishable – such as fresh fish, meat and poultry – and therefore constitute an immediate danger to human health Best Before – Can be sold, redistributed and ate after this date. Applied to all another type of food – Can be sold, redistributed and ate after this date. Applied to all other kinds of food Some products aren’t legally required to carry a date label Merely one date label is recommended for each food item Are Saturday tasks less popular among teens now ? The people who changed careers and never appeared back