Mascara companies keep having this problem!
Cara Delevingne‘s latest TV ad for Rimmel mascara has been banned for being misleading by the UK’s Advertising Standards Authority.
The spot features the supermodel applying the mascara, which promises “dangerously bold lashes.” According to the ASA, the ad had been too manipulated by Photoshop.
Even though Rimmel conceded that there had been post-production effects on the ad, they still defended it by saying that it was an accurate representation. They also admitted to using lash inserts to give the lashes a more “uniform” look overall.
Unfortunately for them, the ASA ruled:
“While it was not clear whether this was due to the lash inserts or the redrawing of some lashes in post-production, or both, we considered that the overall effect was longer lashes with more volume.
“Because the ad conveyed a volumising, lengthening and thickening effect of the product, we considered the use of lash inserts and the post-production technique were likely to exaggerate the effect beyond what could be achieved by the product among consumers.”
In newer ads, the use of lash inserts is often noted in the fine print. Regardless, the ASA obviously felt like Rimmel had gone a little too far.
[Image via WENN.]